Capstone 3 and 4

In the plannig phase, I called Under Armour office in New York and they never picked up. Then I called the facility in Baltimore and they told me to go to Media Relations. So I called Media Relations and I couldn’t get anyone on the phone. Next, I sent an email to Media Relations asking if I could conduct an interview or site visit. They never responded either. I felt they were bullying me. I was getting frustrated but I didn’t give up. I decided I was going to visit the Under Armour store in the Westchester Mall to see if anybody wanted to be interviewed

After hitting a wall I actually found someone to interview. First, I went to the store and was trying to get an interview with an employee I met named Dimitrie. He told me his email and so I emailed him later that day. He never responded so I had to think of another idea to get an interview. So I thought of going back to the Under Armour store the following Thursday. During that time period, I had to write some questions that someone would answer and also that someone will know.

That Thursday it was a sunny day and it was really hot. It was after school and I was going to the Westchester Mall where the Under Armour store was. I met a lady at the counter and she directed me to the store manager Marquis Richard. I set myself up to do the interview. He was a very nice guy and gave me a lot of information on Under Armour. He told me some things about HEATGEAR and COLDGEAR which I didn’t know anything about. HEATGEAR is the technology in the clothing for hot sunny days. It helps athletes stay cool when they are hot. COLDGEAR is the technology in clothing for cold days. COLDGEAR is meant to keep you hot. I asked Marquis how  Under Armour is able to compete with Nike. He explained that Nike is all about fashion and Under Armour is about performance that’s why the prices at Nike are so expensive. One shirt will cost about $70 and Under Armour prices are about $20.

After the interview, I explored the store. At the entrance, there was the logo of Under Armour and the name at the top. In front of the room, there was a Rush shirt with some information on the side. The Rush is a shirt that will absorb the energy and reflect it back to the body when you’re doing an activity. To the right of the Rush display, there were some signs above some products with information. Then I looked at some products and I took pictures of the store. I also wanted to see what products they put in some places. For example, the shoes were in the back of the store and the clothes were on the side. In the middle were mannequins wearing clothes and some sports equipment for different types of sports such as golf players. Close to the back is the checkout desk. During that visit, I learned a lot about Under Armour and competing with Nike.

Here are copies of the emails I sent to get an interview:

Gmail – Under Armour – Capstone Interview

Dimitri – Under Armour – Capstone Interview

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