Capstone – Interviewing 3

For Capstone we need to interview for extra research. You can email, skype, phone, or actually meet the person for an interview. I choose email and hoped to visit a site. I planned on interviewing Samantha Rosenthal Fisher. She is one of my mom’s friends and Samantha Fisher works for the Radio. I emailed Ms. Fisher 10 questions ahead of time and I planned on asking┬áher the questions in person. It ended up that Samantha Fisher was too busy to speak and meet with me. Luckily, I found Dawn Stevens. I ended up interviewing Mr. Stevens on the phone. On the phone we set up my site visit for May 24, 2017. Once we called for the interview I just told him the 10 questions and he gave the answers that he could answer. Then we scheduled the site visit. One of her answers was “AM/FM radio reaches 92% of the population whereas Satellite radio reaches between 6-8% of the population. The coverage is significantly different as Satellite is a network that has only national coverage and AM/FM radio scales locally or nationally. AM/FM Radio is also live and local, whereas Satellite does quite well with niche music lovers, and Howard Stern Fans. The challenge is Satellite radio doesn’t have the ability to scale since the network is locked and loaded, whereas radio has major overlap. And that was only one question!

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