Today I am going to be talking about how I answered my main inquiry question. I had to answer it by writing a essay. My main inquiry question is what are the key factors that lead to S’wells success? I found it easy to write it because I did a lot of research and know a lot about my topic. Once I had my foundation of my essay done I had to craft it. I added information and took out some. I found better examples for some of my reason. Once I was done I got some feedback. I added the feedback into my essay and then I was done. Here is my essay:
She was driving a nice car, she was carrying a nice handbag but she was using a ugly plastic water bottle. In 2010 the S’well Bottle company was founded by Sarah Kauss. Her mission is to rid the world of plastic water bottles. Her way to do that is to create a fashionable and functionable water bottle. A S’well bottle keeps your water cold for 24 hours and hot for 12 hours. In 2016 S’well got very popular and their earnings increased by 50 million dollars. S’well has many collections designed for different things. She has a traveler collection that is meant for hot drinks because it has a wide and thick rim so you don’t burn your tongue when you drink a hot drink. There is also a Roamer collection that is like an on-the-go pitcher. S’well is so successful because of Sarah Kauss’s leadership, their marketing strategies, and their mission to rid the world of plastic water bottles.
S’well is so successful because of Sarah Kauss’s leadership. She is very considerate and puts other before herself. She is a leader because she wouldn’t take no for an answer. Sarah had to walk into stores herself and ask them to sell her product. Most stores said no and that they don’t carry water bottles. She went to many other stores hoping that one will say yes and sell her product. This shows leadership because she was and still is a role model to people and shows that you should never give up because good things can happen. Sarah Kauss is also a leader because she keeps her company organized. For example, once every week all of the main owners and senior vice presidents (SVP’s) of most departments meet and discuss ideas for a hundred thousand dollar products, a one million dollar product and a five million dollar product. This shows that S”well is so successful because of Sarah Kauss’s leadership.
S’well is so successful because of their marketing strategies. S’well has been in a bunch of magazines that all helped business. One example is when Oprah named S’well as one of her favorite products. This benefitted S’well because people trust Oprah so they all went out and bought a S’well bottle which made S’well gain a bunch of business and once you have one S’well you want all of them. S’well has a bunch of collection designed for different drinks. This makes S’well gain more business because you want to S’well bottle designed for hot drinks, and you want the S’well bottle designed for cold drinks and all the bottles in between. This shows that S’well is so successful because of their marketing strategies.
S’well is so successful because of their mission to rid the world of plastic water bottles. Sarah cares a lot about the environment, she is all for getting rid of the great pacific garbage patch. One example is other people who cares a lot about the environment the way Sarah does buy S’well bottles because they are reusable and they don’t use plastic water bottles. S’well bottles are made of stainless steel and are BPA free which is a chemical that is used to make certain plastics. Another example is that S’well aims to displace 100 million plastic water bottles by 2020. This project is called the million bottle project. People who want S’well to accomplish their goal don’t use plastic water bottles and use S’well bottles. This shows that S’well is so successful because of their mission to rid the world of plastic water bottles.
In conclusion, S’well is successful because of Sarah Kauss’s leadership, their marketing strategies and their mission to rid the world of plastic water bottles. S’well’s success lead to them being the fastest women owned company according to Fortune magazine. S’well now is very successful but they had a rough start. She was selling bottles out of her New York City apartment. Her parents are very supportive of her and helped her ship the bottles to the people that bought them. Her mom is a inspiration to her. One day Sarah and her mom were on a hike and Sarah told her mom about her water bottle idea. Her mom said “what’s stopping you from doing that?” Sarah agreed so she went home and made her first sketch of a S’well bottle. She sent it to the factory to be made and she had her first S’well bottle. Her first S’well bottle was a 17 oz in Ocean Blue. They faced many challenges. One challenge that they face was that they outgrew their office, they outgrew their systems and they outgrew their website. They were running a 100 million dollar company off of spreadsheets. A cool thing that they do at S’well is to put a apostrophe after a s. According to Sarah Kauss the first year was a learning lab, she went to seventeen trade shows and talked to people and asked them what they wanted to have in their life. Sarah went through rough times, but she still never gave up. What could you do if you knew you could not fail?