My main inquiry question was How has Nike evolved over the years and what were some key steps to becoming more successful?
Here is my answer.
Nike was founded on January 25 1964. Nike originated when Phil Knight and Oregon track coach Bill Bowerman sold Onitsuka tiger shoes. They made around 8000 dollars a year, but know Nike makes around 25 billion dollars a year. Nike or blue ribbon sports was originally known for shoes mainly Onitsuka tigers. At first Nike only sold around 10,000 a year.
Now they sell around 120 billion pairs of shoes are sold a year. When Nike started out they did not advertise. Phil knight just sold shoes from the trunk of his car, know Nike spends around 3 billion dollars on advertising. Nike first became super popular when they signed Michael Jordan (one of the world’s most popular athletes) then when people saw Nike’s ads with Michael Jordan they wanted to buy his shoes to be like him. When people here Nike slogans like just do it it might inspire them to try new things or do there hardest but slogans like it’s gotta be the shoes make people want to buy Michael Jordan shoes so they will play like him. At first Nike just sold shoes but now they sell shorts, t-shirts, hats, sports equipment/pads, socks, etc…