Making the slide show wasn’t easy! You had to do lots of revisions and it took a lot of timing and presenting you’re presentations. Making the script was not the best because that was even more work. I think that the script was very hard and not as fun as the slideshow. I liked the slideshow part of the project more then the script part.
Slide 1: Hi my name is Lucy, For my capstone project I wanted to research Makeup. My main inquiry question is How do makeup brands come up with new products and how does it get approved to be sold to consumers? I hope you enjoy my presentation!
Slide 2: The process of makeup can take really short, but it could take up to 2 years! There are 7 steps in making a product. The first step is the marketing brief. The marketing brief is when marketing teams define the product based on trends and customer needs.The second step is formulation. Formulation is when R&D teams create the products formulation based on the cost and chemical properties. The third step is sourcing. Sourcing means that it’s time to look for raw materials packaging suppliers following requirements and costs.The fourth step is packaging artwork. That means marketing and creative agency will design packaging artwork to catch consumers eyes and provide all the needed information.The fifth step is quality and compliance. That means That product safety is tested and regulatory affairs teams and gathers required dossier and documents.The sixth step is product validation. That means product prototype final approval is, formula, packaging design and compliance are checked before launch. The seventh and last step is launching! Now that the product is conformed to customers needs and its safe to use, its ready to be launched!
Slide 4: Makeup brands goal is to get their brands in popular stores so they can sell better. In my research I did not expect to find out that its very easy to get your brand into a store. To do that you can send them a nice email or you can call them! After that they will tell you if they are interested in your product and if they are you would send them a PR box. A PR box is a pretty box filled with your makeup. Then they review your products and depending on their opinion if they like it your product will be sold but if they don’t you ask another store!
Slide 5: The FDA approves the products. The FDA stands for the food and drug administration. The FDA approves cosmetics such as, Skin moisturizers, Perfumes, Lipsticks, Fingernail Polish, Cleansing Shampoo, Permanent waves, Hair Colors and Deodorants. Under the law, the FDA doesn’t need to approve the whole product the only thing they need to check for is to make sure the color additives are right. The requirements are, That the product is properly labeled and The use of the ingredients does not otherwise cause the cosmetic to be adulterated or misbranded under the laws the FDA enforces.
Slide 6: For my Site visit and interview I went to Milk Makeup HQ. It was a amazing experience and I would do it over and over again! It was so fun because I got to meet amazing people and see some really cool things. A lot of my information you see here is because of the interview and site visit.
Slide 7: A thing that you guys should know is that some brands do animal testing which is killing 100,000 to 200,000 innocent animals a year to the use of cosmetic testing. So next time your getting makeup make sure you check the label to make sure it is animal testing free!
Slide 8: For further information go to my blog. Thank you for listening! Bye!