Capstone – #4

Have you ever been to Starbucks? I’m guessing you probably have. But have you wondered where they got all there drinks and coffee? Well I got to check it out for my site visit.

I went to the Starbucks Roastery In NYC. It actually ended up taking the whole day, but it was totally worth it!  I decided to go to the Roastery instead of a regular Starbucks because i go to Starbucks all the time, so it was nothing new for me. Also, I thought it would be very cool to actually go see where they roast the coffee beans. When we got there, it was super crowded. As soon as you walked in though, you could see a big brass machine which was the coffee bean roaster. Luckily, we got to speak to 2 different people that would help learn about this place and also about Starbucks. The first person told about the roaster that they used. She told that in every Starbucks Roastery they have something that makes them unique. Like in Tokyo, they have Cherry Blossoms on the roaster. I thought that was really cool! Also another person who was a coffee bean roaster helped me. She showed us the process of how the roasting worked. Did you know that coffee beans actually start out green before they roasted? I never knew that! I also got to have their food of course. I got this dessert where they put coffee over ice cream, and it was so good!

Something that i learned was about efficiency. Since there are so many Starbucks shops, they need to make sure they can work quickly and get things done This is why they have a complex machines so that they can make sure they get everything done. They have even bigger machines in a factory so they can get more done. Going to the Roastery lets people understand how making the coffee works and how it starts from uncooked green coffee beans to the cup in your hand. I Think this was a really good experience because you actually get to see where you get your drink and see how awesome the process is! This me and my research because efficiency helps them make more coffee which helps them make enough so more customers can come. Also, It shows that they maintain their success by having these Roasteries to roast their coffee bean and also have a shop with so they are working and getting business.

Overall, I really think my Site visit was helpful and helped me answer my main inquiry question!

Here are some of the pictures I took!


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