My interview ended up really well. The person I interviewed was Todd Kirssin, and he is the general merchandise manager at DTLR. He answered a lot of my questions about sneakers the questions were:

1. Why did you want to work in the shoe business?
2. What does your job involve?
3. Who decides which brands you carry?
4. What is your top-selling sneaker brand right now?  Why?
5. What are the advantages and disadvantages of selling shoes in a store?
6. What are the advantages and disadvantages of selling shoes online?
7. What sales do you have online vs stores?
8. What role does your social media play in your company’s success?
9. What kind of advertisements does your company use?
10. How does the popularity of the resell business affect the retail business?
11. Who is your typical customer?
12. When a famous person wears your shoe how does it affect your company in a good way?
13. How well does limited edition shoes do in your store.
14. What are the most effective way for your company to make sales?
15. Which one of your stores has the best sales and most customers how does it affect your success?

Todd was a really good person to interview because he gave me a lot of information about my topic. He got to answer all of my questions about the the retail and resell business. Initially, I was a little nervous because I was afraid I was going to mess it all up. But at the end I was not nervous anymore because I got everything done. Overall this experience was really good for me.