So as you know I said in my last blog post that I would share my essay I wrote about answering my main inquiry question. I really enjoyed writing my essay, and I hope you enjoy reading it.
Here is my Essay:
Have you ever wondered how LEGO has evolved over time? Well, I have, and if you have wondered too, I will answer it for you. LEGO has evolved in many different ways. Three ways include their use of bricks and sets, their connection/partnering with other companies, and how their products are produced.
Ole Kirk Christiansen started a toy shop but still didn’t have a name. He took a piece of paper and wrote “LEG GODT ” which in danish means play well, but he thought it was too long so he changed it to as we all know “LEGO” which in Latin means to put together. The name was taken very well by the people. The business was very slow but one of his sons, Godtfred Kirk Christiansen, helped out after school. Then later on a guy came to Billund to buy some wooden toys for his shops on the holidays. It was a big order they started right away. In the middle of their work they got a letter from the buyer, he had filed for bankruptcy. They had spent a lot of their companies’ money on this order so now LEGO was in big trouble. When WWII broke out they tried their best to keep the shop going. But it was not very good. So Ole heads out to sell the toys himself. He got more food than money but he got something from selling the toys. But then in 1942 on a stormy night, the workshop caught on fire. Ole had almost given up but he knew that he had to fight to make this work. So Ole built a new workshop to improve and it went well but then Ole sadly passed away. Now his son Godtfred Kirk Christiansen took over the business. But then Godfred had to experience another fire in LEGO. But he knew he had to keep his head held high just like his father did.
One way LEGO has evolved in the construction of their LEGO bricks and sets. When the LEGO brick was first created it didn’t have holes under it so it couldn’t stick together with other LEGO bricks, it could only go on top of them. Also, before they didn’t have the LEGO written on the small dots on the top, but now they do have LEGO written on the small dots on the top. So the LEGO brick has evolved a lot from when it first was created. LEGO has also evolved by how they create and create their sets. In the beginning, LEGO sets weren’t very detailed and the LEGO bricks didn’t stick together, So back then LEGO sets were way harder to build. The sets weren’t big, they were very small and there weren’t big buildings they’re small houses and there were no cities. So LEGO sets were very different from how LEGO sets are today. Today, there are sets where you can build big buildings and cars and characters, and all LEGO bricks stick. So it really has been a big change in how they have created the LEGO sets. There have been a lot of positive changes.
LEGO ventures, partnerships with other companies, are a second way LEGO has evolved. LEGO ventures is like the gaming business for LEGO. So what LEGO ventures do is that they create LEGO games and they buy games. Sometimes they create apps for LEGO, one of their most famous LEGO apps is the “LEGO Life App.” What this app is that kids can upload what they have created out of LEGO. It is like Instagram but for LEGO. But it has a special system that kids can’t bully and there can’t be any information that they have to share. So it is really safe for kids. Many parents really liked that so the Lego Life app got a lot of downloads.
One last way LEGO has evolved is how the process of buying LEGO’s has evolved. When LEGO toy bricks were first created they were really hard to get hold of and they were really expensive, so they didn’t really get a lot of money in the beginning. After a time they started to realize that they should sell LEGO products outside of Denmark, and they successfully did. At first, it was only sold to three other European countries. By around the 1990s, LEGO started to realize that they needed to sell LEGO toys to places outside Europe, too. When they did that they also lowered the prices by a lot. So, it changed from the beginning that LEGO toys were hard to get expensive and, but now they have LEGO toys all over the world and they are not very expensive.
In conclusion, LEGO has really changed over time. It has changed a lot and has also added things to their company. For example, LEGO changed the production of how they make their toys and how they control their business. LEGO has also changed by adding things to their company. Another way it has evolved is by selling all of its products all around the world. They have strategies and they have plans. LEGO has made a lot of progress and will make even more progress in the future. What do you think that LEGO will do in the future?