Followup to my incredible interview with Eleanor Langston I had my site visit. The behind the scenes of this whole project is amazing! You would never understand all the work the backstage employees have to do, all the people that the customers don’t ever see. Businesses are a blast but a lot of work!
Paint Box is in Soho, New York and one building is for the store, all the fun an interesting trend product that the customers go to. The second building though is for all the behind the scenes work. Eleanor explained when she took me over that this place is where all the runway shows get planed and paper work gets done. Everyone chimes in with their backstage work to keep the company up and running and publicized. I meet up with two people who are also a big part of this firm and one was Lindsey Kaszuba. She is the director of business development. She is the behind the scenes “event planner” for Paint Box and also does “contracts, recruiting”. She has a big job that most people won’t even know about! Julie Kandalec is the behind set creative director. She does their “Instagram, plans out schedules for blog post etc.” She does the whole social media concept Eleanor said. Eleanor also explained that looks are also important for a store. Pretty and bold colors may get people feeling excited about what will come next during their turn. Decoration can really set the mood for your store and can change a clients mood most likely for the better as well! There is always way more detail going into a business then you would have expected!