This project was confusing and I made the best out of it so now I am becoming very successful.

My main inquiry question is,” How has Ulta beauty become successful as a retailer in makeup?” It was a very tough process answering this question from taking notes, articles, interview, site visit and even watching videos from their website.

Ulta beauty has become successful in many different ways for example, they have an amazing customer loyalty program, Ulta is a one stop shop and it is a socially responsible company.