Capstone Site Visit #3

Today I had my site visit at Ulta Beauty. It was very interesting because I got to talk to the store manager. It was an amazing experience. I would never have thought going to a store and staying there for such a long time could be so interesting. I learned a lot about all of the brands and services and just the company itself. I learned a lot more than I could have learned from the internet. Their website has a lot but seeing it person is even better. Their website is http://www.ulta.com/. I mostly took pictures of there private label branded products and their shelves of fragrance. I did a scavenger hunt and identified  gift sets, exclusives, prestige brands, Men’s skincare, salon nail polish and mass market brands. I obtained a menu/price list from the salon and some materials about the loyalty program. Finally, I took home some private label nail polish and hand soap.

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