My grade is doing a project called Capstone. The assignment is to choose a topic that you are interested in then come up with a main research question, until you get your interview…

My topic is Ulta beauty. I chose this topic because my aunt works with Ulta as well as other retail companies. I am interested in makeup and beauty. I am also interested in Ulta because it is an one stop shop. A one stop shop is a store that sells all different brands and offers services, so it’s like a few different stores in one. Some famous brands that Ulta includes are Lancome, L’oreal, Benefit, Clinique and Chanel.

I ended up with my main question being, “How is Ulta becoming successful as a retailer of makeup?”