Month: May 2016

Capstone Site Visit #3

jkent23

Today I had my site visit at Ulta Beauty. It was very interesting because I got to talk to the store manager. It was an amazing experience. I would never have thought going to a store and staying there for such a long time could be so interesting. I learned a lot about all of the brands and services and just the company itself. I learned a lot more than I could have learned from the internet. Their website has a lot but seeing it person is even better. Their website is http://www.ulta.com/. I mostly took pictures of there private label branded products and their shelves of fragrance. I did a scavenger hunt and identified  gift sets, exclusives, prestige brands, Men’s skincare, salon nail polish and mass market brands. I obtained a menu/price list from the salon and some materials about the loyalty program. Finally, I took home some private label nail polish and hand soap.

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Capstone Blog post #1

jkent23

My grade is doing a project called Capstone. The assignment is to choose a topic that you are interested in then come up with a main research question, until you get your interview…

My topic is Ulta beauty. I chose this topic because my aunt works with Ulta as well as other retail companies. I am interested in makeup and beauty. I am also interested in Ulta because it is an one stop shop. A one stop shop is a store that sells all different brands and offers services, so it’s like a few different stores in one. Some famous brands that Ulta includes are Lancome, L’oreal, Benefit, Clinique and Chanel.

I ended up with my main question being, “How is Ulta becoming successful as a retailer of makeup?”

 

Capstone Blog Post #2

jkent23

Just recently I finished creating my sub questions and created my main inquiry question. It has taken a while but I finally completed my sub questions and my main inquiry question. I am really proud of all of my questions but my favorite is. “Is Ulta a socially responsible company?” My topic is Ulta beauty. Ulta Salon, Cosmetics & Fragrance, is a chain of beauty stores in the United States. Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, and haircare products. Each store is also equipped with a salon. The company is headquartered in Bolingbrook, Illinois.

Creating my sub questions was a tough process but eventually it got easier. My main inquiry question was very hard to come up with because I had a bunch of ideas but I couldn’t figure out the correct wording. My main question came to be, “How is Ulta beauty become successful as a retailer in makeup?”