For part of the researching process, we needed an interview that will help us learn more things about our topic. Today I will be talking about the interview!
Since I was researching about Starbucks success, I thought someone who worked marketing would be good for me. I interviewed a man named Nikhil Gharekhan, who works in marketing. He works at a company called Ogilvy & Mather. Since he works in marketing he wouldn’t be expert on drinks and the flavors. This meant that a with my interview questions It had to talk more about advertising and expanding their business instead of the food and drink designs. Still making interview questions got really hard. My mom had to come help me because I got very frustrated! At the end, I got my questions done. Then, of course, I had to go interview him! He was really nice and was excited to give me more information. And get this, he actually does marketing for Starbucks! This meant that he could tell me a lot of information that a lot of people might not know. I was really excited once I heard this and was ready to start Get some information!
I learned some really important things from Nikhil. One major thing that he told was that they are your “third place”. I know what you are thinking, “what does that mean?” Well, basically it means it is the third place you spend time in. For example one place could be school or work, then next is at home and, the last place is supposed to be Starbucks. This means you spend a lot of time there, which is what they obviously want! Also another thing I learned was that people often come and stay at Starbucks because of the nice experience. I don’t know if you have noticed, but Starbucks a ton of seating options and gives you a cozy vibe that makes you want to stay! In the Starbucks in the Golden Horseshoe even has card and board games for you to play! Isn’t that amazing! They do this because maybe if you stay longer, you will decide you want another coffee or more food, which helps their business a lot! This is unlike other stores which gives an advantage to Starbucks and makes them nicer than other competitors!
Overall, the interview was super helpful and he taught me things I never knew before! Now, next stop: My site visit!